Small business branding photography can truly bring your business to a whole new level! I’m sure you’ve been scrolling on the ‘gram before and seen tons of on-brand, unique images that look like the complete opposite of stock. Those images surely left way more of an impression than those countless coffee and computer flatlays you probably see on repeat!
Whether you’re just considering getting photography done for your small business or you’re ready to book, this post is going to help you. I love helping small business owners connect with their audience through branding photos, and I’ve seen firsthand the difference it can make in a business.
Ready to learn more? Keep reading to learn all about why you need unique small business branding photography and how it can help you stand out in your industry.
Create a Full Experience
When it comes to small business branding photography, you can truly create a full experience with your brand. Think about it; once you get your branding done, you can get photos taken wearing those brand colors to help create a cohesive look in your business.
People visiting your website, social media, and physical storefront (if you have one) should feel that there’s the same sort of look in each place. There shouldn’t be a disconnect from platform to platform, and branding photography can help to make those connections easily for you.
By paying attention to cohesion, you can truly create a full experience for your brand.
As an example, think about your favorite store. You probably love it because when you enter their storefront, it feels a certain way, right? From the imagery, to the colors used and even their online presence. We want to create that same feeling for your business!
Stand Out from the Crowd
Believe it or not, so many businesses tend to do the regular “corporate” photoshoots. I’m talking headshots and awkward photos of everyone standing together. Think about how easy it will be for you to stand out from the crowd with unique small business branding photography!
As a small business entrepreneur, you truly have so much room to play with what your business photography can look like. I highly encourage movement and photos of you doing what you love to help you stay one-of-a-kind.
Do you always have a red cherry slushy while you’re working? Bring one to the shoot! Is your dog always hanging with you in your office? Your furry friend should be in your photos! Seriously, the possibilities are endless, and by having personality-driven photos, you’ll be able to have a leg up on the competition when it comes to showcasing your brand.
Show That You’re a Serious Business
One of the easiest ways to show that you’re a serious business is by having a full visual package. This includes having a top-notch website, on-brand photography, and of course, a strong visual brand identity. Together, these can help to show that you take your business seriously!
So many business owners, especially in the online space, may opt just to have photos taken by a friend who owns a camera, or they’ll even take photos themselves on their phone. Think about how much stronger your photography could turn out by working with a branding photographer.
Plus, your audience is going to see the amount of care that you put into your own business by investing in a photographer. They’ll know that if you’re willing to put in the work for your own business, you’ll take care of them so carefully when they work with you.
Get Visually Identified with Ease
For small business branding photography, you want the kind of visuals that someone can immediately see and go, “oh, that’s so-and-so’s business!” We want you to be identified instantly, and photos can help you with that.
The same goes for all your platforms. The goal is for someone to be scrolling and not even have to read your business name because they’ll just get the feeling of your brand from your photo, no matter if they’re on Instagram or LinkedIn.
The way to do this is to really think about what makes your business different and unique and then take that and turn it into a visual! Some simple tips for this include using the same colors that you have in your branding and utilizing your unique business personality.
Tell Your Business Story
As a photographer, I love helping people, especially small business owners, tell their business stories. I do this by making sure that we take photos that truly showcase your business values and personalities.
What they say is true; photos truly are worth a thousand words. All the keywords in the world could help you rank, but your photos are what can visually tell your story in a split second. They can show how much you care about your passion, why you do what you do, and even the amount of talent that you have.
Ditch Stock Photos
So many small businesses use stock photos! They can be useful in some instances, but more often than not, it’s a better idea to ditch them and get small business branding photography instead.
When it comes to stock photos, a lot of people tend to get numb to seeing them. What this means is that they’ve seen stock photos so often that when they see them, they just kind of glaze over and keep looking elsewhere because it’s nothing new.
By having your own branded imagery, you don’t have to worry about that. Plus, branding photographers will even take some “branded stock” that you can use throughout your branded materials, like flatlays.
Connect With Your Community
Every time someone sees your branding photography, they’ll feel closer to you. That’s because photos can be an easy way to build a connection even if you’ve never spoken with someone directly before.
In addition, if you’re the main face of your brand, then they’ll be able to put a face to a name easily. Every time they see your face, they’ll immediately connect it with your business name, even further establishing your brand.
Showcase Your Personality
In addition to connecting with your community easily, small business branding photography can help you to showcase your personality! Whether you’re introverted and reserved or extroverted and the life of the party, photos can quickly help people see what your personality is all about.
Combined with all other facets of your branding, these personality-driven photos can truly help to increase your overall brand experience and awareness. In the end, this will make people want to work with you even more.
Make the Perfect First Impression
When visiting a website for the first time, what do you tend to pay the most attention to? The visuals. So, having on-brand photos that truly represent your brand can help you make the perfect first impression.
Even if someone first comes across your brand on social media or they visit your storefront, they’ll see your photos and immediately make their own conclusions based on them, so you want to start off on the right foot.
Luckily, most brand photography packages will include a variety of different photos, so you can have your pick when it comes to choosing the image you want to represent your business the most.
Increase Your Revenue
If you want tangible numbers, just know that when it comes to small business branding photography, it can truly help you increase your revenue. This is because some of the most-liked photos on social media are actually photos of people, so when your audience sees photos of you, you’ll build even more trust with them. This can encourage them to visit your website then and inquire or buy!
In addition, your photos can then be used in multiple ways for marketing. Put it on your website, add them to your emails for marketing, or even utilize them for advertising on flyers or commercials. Your advertising will feel ten times easier, and you’ll build a connection faster than ever before because of the brand experience that you’re easily building.
Do you need small business branding photography?
The answer is a resounding YES! If you’re anywhere near Pennsylvania, then I’d be honored to be your branding photographer. At Kylee B Photography, I offer a variety of different branding services depending on your budget and your needs.
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